LinkedIn Gets Into News Sharing | Adweek LinkedIn Gets Into News Sharing | Adweek
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LinkedIn Gets Into News Sharing

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Social media is becoming a bigger platform for consumers sharing news articles. Now, LinkedIn—the less social, more business-focused networking giant—wants to get in on the act.

The company has rolled out LinkedIn Today, a new product that automatically displays which stories and headlines the company’s 90 million-plus members are sharing at a given moment.

Users can customize LinkedIn Today feeds based on their industry or industries (up to 22) of interest. The product, which is still in beta, also highlights which articles a user’s connections (LinkedIn’s version of friends) are reading via the site.

Users can also post top trending stories from LinkedIn Today to their Twitter accounts. To encourage more content sharing, LinkedIn has forged content discovery partnerships with StumbleUpon, Bloomberg.com, Wall Street Journal Digital Network, CNN Money and others.