Virtual reality is not even six months old on Facebook, but brands are already finding creative ways to film and post 360-degree clips. On Thursday, Liberty Mutual launches its first VR campaign, and it picked Facebook as the go-to platform. Working with Havas and Facebook's Creative Shop, the brand's spot promotes Liberty Mutual's 24/7 roadside assistance and is set up in the style of a quiz.
"Insurance isn't the most high-engagement story, so it's an opportunity for us to use 360 video to help us tell our brand story," said Emily Fink, Liberty Mutual's vp of digital and social.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in