Top-of-the-page banner ads don't have the greatest reputation in terms of moving the sales needle, so why not see if they work better affixed at the bottom of the screen? LG has been testing GumGum's In-Screen Ads unit, which does just that (and is being announced today by the tech vendor). The appliance brand saw a click-through rate of 2.1 percent—or up to nearly 30 times higher than what's considered the industry average—during a nine-week campaign that ended last month.
The ads performed well to promote the company's TurboWash machine on dozens of sites and blogs such as The Daily Beast, Pretty Prudent, Gadget Review, and Happy Housewife, per David Vanderwaal, LG's director of brand marketing, home appliances.
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