Lexus, which last night advertised its RC 350 during Super Bowl XLIX's third quarter, saw searches on Kelley Blue Book's website skyrocket by 1,820 percent for that model. While we gave the car brand a thumbs-down review, the 30-second spot proved effective at creating a big spurt of lead generation at KBB.com, where consumers can request dealer quotes.
It turned out to be a good night for luxury models. BMW (1,131 percent hike) and Mercedes-Benz (950 percent) were on Lexus' heels, seeing big gains for Blue Book search queries.
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