Levi's Viral 'Unbuttons' Reactions, Good and Bad

NEW YORK Levi’s hoped to generate buzz with its “Unbutton Your Beast” site, and early returns show it’s definitely succeeding.
 
The effort, which allows users to create and send to friends phallic “monsters” that pop out of Levi’s 501 jeans, has drawn lots of traffic and attention but also come under fire for its suggestiveness, with some charging it targets children.
 
In a sure sign the campaign has buzz, Jay Leno spoke about it during his Tonight Show monologue on Friday.



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