Lee Survey Says Combined Readership on the Rise
Lee Enterprises saw an 18.5% increase in combined print and online readership in 2008 — specifically among young adults, a new study found.
Lee commissioned Wilkerson & Associates to conduct a readership survey for properties in its 10 largest markets from 2007 to 2008.
For all adults, the combined reach of the group’s print and online products grew from 66% in 2007 to 71% in 2008.
The reach of print newspapers among adults grew 6.5%
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