Lady Gaga: Silicon Valley Investor

Backplane will help artists maintain an online presence

Lady Gaga has already partnered with Zynga, crashed Amazon with record album sales, sold designer clothing on Gilt, and now, she’s getting in on the ground floor of a new tech startup.

Last year, after Gaga and her business manager Troy Carter were invited to meet with Apple’s Steve Jobs to give feedback on Ping, Apple’s music-centric social network, Carter—who is already an investor in several tech startups, including Bre.ad, Lumier, and Tiny chat—was inspired to come up with his own way to help entertainers maintain a presence on the social Web.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in