Kenny: Digital Requires Enhanced Navigation
ORLANDO, FLA. “There has never been a more important time to build brands,” said David Kenny, chairman and CEO of Publicis Groupe’s Digitas, who spoke this morning at the American Association of Advertising Agencies’ 2008 Media Conference in Orlando, Fla. The digital landscape has created numerous opportunities — and because of this, there is a great need for navigation.
“Someone needs to be navigator” in this evolving landscape, said Kenny. He pointed to the media sector as ideal for the job, because it has already aligned itself closely to consumer insights.
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