Katz 360, Rubicon Partner on Digital Sales
Katz 360 Sales, the digital sales arm of Katz Media Group is launching a new digital sales platform through a partnership with the Rubicon Project, a technology platform that optimizes and serves online advertising inventory for publishers.
The Katz Online Display platform, announced Wednesday (Aug. 12) will offer advertisers display advertising inventory on some of the largest Web sites, such as Washington Post, Gannett, Slate and Salon.com, in addition to its radio and TV publishers.
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