JetBlue, IdeaCast Forge Ad Pact
NEW YORK JetBlue Airways has joined Airline TV, IdeaCast’s in-flight content and advertising platform. The agreement gives IdeaCast the exclusive right to sell video ads and provide branded content on JetBlue’s digital media network, which serves more than 21 annual million customers on more than 500 daily flights.
In addition, IdeaCast will provide advertising on JetBlue’s non-video assets such as seat-back card ads and sampling.
IdeaCast launched Airline TV in May through a deal with JetBlue’s wholly owned subsidiary LiveTV, giving the out-of-home network company the exclusive rights to sell LiveTV video on Continental Airlines and Frontier Airlines.
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