Jay Cohen Tapped for MTV Games

Jerry Bruckheimer is hiring Jay Cohen, newly departed senior vp publishing Ubisoft North America, in a leading role at the video games division the veteran producer is launching with MTV Games.

The hiring comes a little more than a year after Bruckheimer inked a deal with MTV Games to jointly build a game studio in Santa Monica and develop new and original titles for a variety of platforms, including potentially mobile and virtual worlds.

Until his departure, Cohen was responsible for content acquisition and strategic planning on this side of the Atlantic for Ubisoft, the French publisher that has emerged in recent years as major player in the video game space.

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