St. Patrick's Day is Jameson's Super Bowl, and this year the whiskey-maker is serving up its ads on Snapchat.
The Pernod Ricard-owned brand is the first alcohol company to buy a national Snapchat geofilter that's age-gated so it's only served to people over 21. The campaign is a follow-up to Jameson's 3-D Instagram and Facebook ads by 360i and Phear Creative from last year that made a shot glass look like it was sliding right out of the screen toward users.
"We challenged ourselves to bring something new this year," said Andre Marciano, Pernod Ricard's director of marketing.
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