iVillage Food Tries New Recipe
NBC Universal’s iVillage, which is undergoing a site-wide transformation, has unveiled it’s latest revamped channel: iVillage Food.
The service-oriented section is geared for women seeking easy meal options and advice on healthy eating. Along with typical recipes and food preparation videos, iVillage Food offers multiple tools designed for users to manage personalized shopping lists, plus diet plans and related features.
“We know women are the primary shoppers and cooks in the home, and have designed the new site with a real-life approach to how they consume, shop and integrate food into their lives,” said Jodi Kahn, evp at iVillage.
iVillage Food also leverages parent company NBCU’s popular food-related programming.
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