As Its Paywall Launches, Times Announces Deep Discounts

In an effort to wean its online readership off of the idea of unlimited free content—and on to its new metered pay model—The New York Times is offering deeply discounted digital subscription rates for the start of its new paywall. The discounted rate is 99 cents for the first four weeks of any digital subscription package.
 
The discount was announced Monday morning, just hours before the paywall went live on the Times’ Web site at 2 p.m.