It's DNC's Week, but Romney Owns Twitter Ads

GOP-leaning groups buy up Promoted Trend ads

Republican groups have owned the Promoted Trend ad spot on Twitter so far during the week of the Democratic National Convention.

On Tuesday, the Republican National Committee bought the marquee Twitter ad—which appears atop the trends section on the left-hand side of Twitter pages—and ran the copy “#AreYouBetterOff”? Then on Wednesday, the GOP-leaning organization Americans for Prosperity is running the copy “#FailedAgenda” for an ad slot that typically costs $120,000 per day.

When users click on the Mitt Romney-touting Promoted Trend ads, they are directed to a landing page, where they can click on either a “#DoingFine” or “#NotDoingFine” hashtag that will take them to dedicated copy for each scenario that’s designed to do President Barack Obama no favors.

 

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