Unlockd has a pitch that resonates with advertisers nowadays: Your mobile promos will not be blocked on our platform. The Australian startup, which is backed by News Corp. founder Rupert Murdoch's son, serves ads via Android users' lock screens.
And now, thanks to a deal with Sprint-owned Boost Mobile, Unlockd is coming to America. Unlockd serves ads to folks once every three times they wake up their phones and enter their passwords. Boost is utilizing Unlockd's tech to power Boost Dealz, an Android app that takes $5 off a user's monthly bill in exchange for engaging with brands. Levi's,
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