Despite major shifts in the smartphone market since 2009, the iPhone has managed to hold strong as the single biggest target for mobile advertising, according to quarterly studies from Millennial Media, the latest of which is being released today.
While Apple has stayed in the top spot, the studies show that the rest of the mobile market has been far from steady—and that smartphones have successfully taken over. While Millennial’s 2009 top 20 list, which ranks devices based on the number of ad impressions delivered to each, was mostly made up of feature phones, the latest list is comprised entirely of smartphones.
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