IPG Names Moorcroft CEO of Cadreon

Moorcroft is a founder of one-year-old Cadreon, which was initially led by Quentin George, who is chief digital officer of IPG’s Mediabrands unit.

Moorcroft has spent the past three years as svp of global digital strategy for Universal McCann and Mediabrands. Prior to that, he was group director of engagement management for Omnicom Group’s Organic..

Cadreon is one of a crop of agency holding group units that are using demand-side platforms and other technology to buy ads targeted to specific audiences from ad exchanges like DoubleClick, inventory aggregators like PubMatic and directly from large sites.