Two more major agency holding companies have pledged to take greater action to combat digital piracy that costs the advertising industry billions of dollars every year.
According to the Trustworthy Accountability Group (TAG)—an industry group founded to combat ad fraud—Interpublic and Omnicom have signed TAG's anti-piracy pledge to prevent ads from showing up on pirated or copyright-infringing websites. The pledge, signed last year by Publicis and WPP, commits the companies to using services that meet TAG's requirements for preventing ads on pirated content.
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