Instagram Users Can Now Like (and Disable) Comments

Could boost engagement while curbing abuse

Everybody who's ever said something witty underneath a photo or video on Instagram will now have a way to get Insta-awarded.

Today, Instagram announced users can now like user comments in an effort to make the medium more positive. The update, which rolls out over the next few weeks, will let users tap a heart icon to like a comment. Instagram says the change will let users "show support and encourages positivity throughout the community," Instagram co-founder Kevin Systrom wrote in a blog

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in