Since the moon landing 45 years ago, National Aeronautics and Space Administration (NASA) has a fairly stellar track record for creating buzz from outer space through broadcast channels. Since its astronauts first tweeted from the International Space Station in 2010, it's also enjoyed moments of success with digital media.
Add Instagram to its celestial triumphs, while building an audience of 1.3 million followers on the photo-sharing mobile app. And thanks to World Cup-inspired work, the space exploration agency is making its first appearance in the Adweek/Shareablee Top 10 Brands Using Instagram Video Weekly Chart.
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