Is Instagram Becoming a TV Substitute Like YouTube?

Its young users love social clips cut from the tube

For the past several weeks, Ellen's top-performing Instagram video has regularly blown other TV marketers out of the water when it comes to likes and shares.

And in this edition of our weekly Adweek/Shareablee top branded social clips rankings, nothing's changed, as the daytime TV show racked up 223,600 likes and shares from Sept. 29 though Oct. 5. The program, starring comedienne Ellen DeGeneres, highlighted a dance performance by an 11-year-old to Nicki Minaj's Anaconda, garnering the show the No.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in