Remember when including a Facebook URL, Twitter hashtag or branded website was all the rage with Super Bowl advertisers (and TV marketers in general)?
Per StarStar's numbers, during last year's big game, only 14 percent of the advertisers used a Facebook call-to-action, while 33 percent included a Twitter hashtag and 53 percent mentioned a branded online destination. It's worth noting that Facebook did not have hashtags at this juncture a year ago and few brands were utilizing them on Instagram compared to now. So high-paying Fox advertisers such as Volkswagen might be more inclined to employ them on-screen since they are now relevant across three major platforms.
At any rate, StarStar, a mobile services firm that works with brands such as Ford, put together an infographic that looks back on how second-screen marketing unfolded during 2013's big game. Using various data sources, it highlights last year's notables while perhaps shedding light on what we might see this Sunday.