Infographic: How Women Discover and Share Videos

It's not all about YouTube and Facebook

The typically packed houses at the Digital Content NewFronts this week underscore the heightened importance of digital video to brands.

But as each content hub promotes its own new offerings and advertising perks, what you're unlikely to hear is a candid discussion about how consumers shift among all these sites in their daily Internet travels. What really gets shared where, and why? 

SheSpeaks, a marketing company focused on women, shared new data with Adweek based on 2,456 surveys in March with women of all ages about their video-consumption habits.

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