As golf fans tune in this weekend to see if American Jordan Spieth can hold on to win his first Masters Tournament—he built a five-stroke lead on Thursday and Friday—marketers for Under Armour and Titleist will be rooting like mad for him. Under Armour sponsors the 21-year-old's clothing, and Titleist has a deal to provide Spieth with clubs.
Indeed, in addition to the dramatic scenes likely to play out in Augusta, Ga., over the next two days, there also will be winners and losers in the branding world. So MVPIndex, formerly Stout Social, dug into stats from Facebook, Twitter, Instagram, YouTube and Google+ to find out which golf marketers have performed the best in the last two years.
The infographic below shows how successful TaylorMade has been with the golfers it sponsors—Justin Rose, Dustin Johnson, Martin Kaymer and Sergio Garcia, for example—in terms of generating mentions, user engagement and overall reach on social media.
Check out the data MVPIndex unearthed on golf's top brands.