Infographic: Golf's Top Social Brands Going Into Masters Weekend

TaylorMade's sweet swing on Facebook, Twitter, etc.

As golf fans tune in this weekend to see if American Jordan Spieth can hold on to win his first Masters Tournament—he built a five-stroke lead on Thursday and Friday—marketers for Under Armour and Titleist will be rooting like mad for him. Under Armour sponsors the 21-year-old's clothing, and Titleist has a deal to provide Spieth with clubs. 

Indeed, in addition to the dramatic scenes likely to play out in Augusta, Ga., over the next two days, there also will be winners and losers in the branding world.

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