Infographic: 4 Predictions From Google About Black Friday Shopping This Year

The trends search data is picking up

While U.S. retailers are getting ready for the holiday shopping season to begin in earnest, shoppers are already turning to Google to research the latest trends and deals.

Ahead of Black Friday and Cyber Monday, Google analyzed recent search data to look at shopping trends and top products for 2016. The top trending brands so far this season include Hatchimals, Nintendo, DJI drones, Pokemon and Trolls.

According to Google's Think With Google team, 76 percent of people who search for nearby products on their smartphones visit a brick-and-mortar businesses within a day.

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