Ignoring Internet Banner Ads
It wasn’t a banner day for Internet banner ads when an AdweekMedia/Harris Poll asked consumers to cite the kind of advertising they’re most likely to ignore (see the chart).
Search-engine advertising also didn’t fare very well in the poll, which was conducted last month.
Despite having come of age with the Internet, the survey’s 18-34-year-olds were about as likely as their elders to pick banner ads as the genre they ignore the most (42 percent made that choice).
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