Ignited Picks Up NBCU TV's Digital Media Biz

LOS ANGELES El Segundo, Calif., agency Ignited has won digital media planning and buying duties for the NBC Universal Television Group, an account that includes all shows and branding efforts for the NBC broadcast network as well as Sci-Fi Channel, Bravo, USA and other properties. Billings are estimated at $35-40 million.
 
The account review consisted of a written round and two in-person meetings, one in New York and one in Los Angeles. Tribal DDB and Spark Communications were other agencies believed to have made it to the final round of the review, which occurred in late October.