IGN Rolls Out Content Personalization Feature
IGN sees a major void on social networking sites.
In the company’s eyes, sites like Facebook and MySpace don’t really serve gamers very well, since hardcore gamers have to sift through too much non-game-related information from friends that think that Grand Theft Auto is just a felony.
Thus, the News Corp.-owned, male-oriented site has rolled out MyIGN, a new content personalization feature that aims to blend social media with social gaming. The idea is to create a pure, gamer-oriented social network, where users can follow specific games, game developers, IGN editors and just their gaming buddies.
The still-in-beta MyIGN also features a rewards system aimed at encouraging more usage and social interaction.
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