Starwood Hotels & Resorts has inked a deal with ride-sharing app Uber so that people can earn loyalty points for booking cab rides.
The partnership is part of the hotel giant's Starwood Preferred Guest (SPG) membership program, which lets frequent travelers earn points for staying at Starwood's nine chains (which include W, Westin, St. Regis and Sheraton). To participate, members first need to register their account online and book at least one stay per year at a Starwood property.
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