For the past couple months, Adweek has worked with Facebook to look at chatter about topics that are on the cusp of blowing up on the social network, giving marketers an idea of what the next big consumer trends will be.
In the latest installment of our series, Facebook said women can't stop talking about beauty primer. Chatter about the product increased 4.8 times between June 2015 and 2016, and had a particularly large spike (1.2
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