'Idol' Goes Virtual via Habbo
NEW YORK American Idol is about to enter the virtual-world space — can a Sanjaya avatar be far behind?
On Jan. 30, the Fox ratings juggernaut will launch an Idol-branded locale within Habbo, one of a handful of increasingly popular virtual worlds aimed at teens. The virtual world within a virtual world will serve as headquarters for the tween-girl-heavy community’s collection of Idol fans, hosting various contests and special events during the show’s 2009 run. Appearances by former Idol contenders are also possible.
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