IBM Uses Video, Social Tools for B-to-B
NEW YORK The buzz around social media is usually reserved for hot consumer brands, yet IBM has seized an opportunity to use such marketing tools to tout a “dry” technology product to IT professionals.
The tech giant recently launched the second phase of a social marketing push to build awareness and sales among software developers. Unlike the recent social media rage around Skittles, IBM needs to reach just a few hundred thousand potential customers and teach them about a complex product that aids developer collaboration.
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