IBM: Mobile Sales Jump 63%, Social Commerce Slips

Black Friday big for Apple, less so for Facebook and Twitter

With Apple's iPad and iPhone dominating activity, mobile sales on Black Friday hit 16 percent, according to a report from IBM, representing 63 percent growth compared to 2011. And in terms of sheer eyeballs, mobile was also huge on Black Friday (Nov. 23), per IBM, as 24 percent of consumers used mobile devices to visit a retail site.

Generally, it was a strong Black Friday for digital retail, as IBM's 2012 Holiday Benchmark Report found that online sales increased 21 percent year-over-year.

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