IAC Ready to Invest in Content

Barry Diller’s IAC is ready to carefully invest in content production to make content a potential new core business.

“Our commitment to this area is real, and we’re going to invest,” Diller said during his Internet firm’s third-quarter earnings call.

He suggested the investments would likely be “less than 10 percent” of the about $1.8 billion that IAC had in cash as of Sept. 30 over the next several years.

IAC’s emerging content businesses include entities such as CollegeHumor, Tina Brown’s the Daily Beast and a partnership with Ben Silverman on his new production outfit, whose name Diller confirmed as Electus on Tuesday.

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