IAC Launches Notional Site

Barry Diller’s IAC is pushing further into the production space.

The Internet firm not only announced a content production venture with Ben Silverman on Monday, but had also unveiled on Friday the launch of Notional, a video content firm born out of its CollegeHumor site.

It will create programming of all genres for all demographics, not just CollegeHumor’s young males, that will be distributed across various media platforms, including TV.

CollegeHumor’s original videos have been viewed more than 300 million times, and its viewers watch 100 years worth of video content each month, according to IAC.

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