IAC Launches First Black-Oriented Search Engine
IAC and subsidiary Black Web Enterprises today launched the first-ever search engine catering specifically to African American interests, RushmoreDrive.com.
BWE was formed in April last year when then-head of IAC human resources Johnny Taylor came to CEO Barry Diller with the idea of launching a Web business aimed at the black community.
“We weren’t sure what it was going to be,” said Taylor. “A search engine was the farthest thing from our minds.” Taylor and BWE arrived at the idea of a black-oriented search engine after conducting focus groups with African-Americans across the country.
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