IAB, NAI Change Tactics on Ad Targeting
The Interactive Advertising Bureau, in conjunction with trade group Network Advertising Initiative, is trying a new tactic as possible government regulation of behavioral ad targeting looms.
In a call for increased public education and transparency, the IAB and NAI now advocate informing consumers up front exactly why they are seeing particular Web ads.
More specifically, the two groups suggest that publishers and ad networks run notices alongside banners in the form of text links that enable users to access more information on where those ads came from.
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