Hyperfactory Adds Publicis Mobile Exec
NEW YORK Angela Steele, the former lead U.S. mobile executive at Publicis Groupe, has jumped to independent mobile shop The Hyperfactory. Steele joined the eight-year-old company this week as svp, global strategist. Hyperfactory works with brands like Toyota, Sara Lee and Nike.
She comes aboard after a brief stint as regional director of Phonevalley, the French mobile firm Publicis purchased in September 2007.
At Publicis’ Starcom USA, Steele was mobile activation director and served as Publicis’ top U.S.
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