Hulu Renews The Awesomes | Adweek Hulu Renews The Awesomes | Adweek
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Hulu's Renewal of The Awesomes Promises Stability

Original Web series lands a second season on streaming service

The Awesomes

Seth Meyers' offbeat superhero cartoon The Awesomes has lived up to its name as far as the brass at Hulu are concerned: the show has been renewed for a second season on the I-can't-believe-it's-not-a-traditional-network, marking Hulu's first co-produced scripted original renewal, and certainly one of its quickest.

The platform counts Meyers' series as one of its ten most-watched shows, and it's been okayed to continue with another ten-episode season before its two-part finale even gets a chance to air next Thursday—a vote of confidence cable and broadcast execs like to make publicly, as well. (HBO, in fact, is in the habit of announcing renewals immediately after its series premieres) Hulu says that first-run programming constitutes fully 5 percent of its viewing—that's a tremendous amount, when you consider the vastness of the service's library, which includes thousands of hours of programming including library content and day-after programming from networks major and minor, as well as acquired material like old episodes of anime and movies from the Criterion Collection.

"'The Awesomes' has been a runaway hit with viewers, and we're thrilled to continue to work with Seth, Mike and their creative team on another season," said Andy Forssell, Hulu's acting CEO/svp of content. Forssell, by the way, has been acting in that position for fully six months at this point and his focus, appropriately, has been on keeping Hulu's joint venture partners happy as the company has plowed forward with its stable of original content.

The renewal indicates one very important characteristic to investors and owners alike: stability. The Awesomes is a successful show. It's sticking around. Please open your wallets. And to be fair, the business model does appear to be stabilizing—projects like political mockumentary Battleground vanished into the ether after one season, and the platform has kept mum on the recently completed East Los High. As far as the rest of the recent greenlights are concerned, time will tell.

It certainly doesn't hurt The Awesomes that Meyers' peers and pals have rallied around him for the show: Rashida Jones, Kenan Thompson, Rachel Dratch and Bill Hader all voice characters on the series, to good effect, and it has nerd cred for comic book fans—contributing writer Judd Winick is an old hand with DC Comics superheroes.

The 2014 slate, thus far, will include The Awesomes and Deadbeat, a co-production with Lionsgate. Several of Hulu's originals are co-productions—The Awesomes with Broadway Video, of SNL fame, and The Wrong Mans with BBC.

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