Hulu Video Gets Original
Hulu is planning a major push into original content. The video hub—long a destination for TV and movie content on the Web—is looking to expand beyond its present audience, and perhaps protect itself against a possible partner defection down the road.
In addition, Adweek has learned that the site is close to unveiling a major integration with Facebook, aimed at encouraging more people to share what they are watching on Hulu with their friends.
The site, a joint venture among NBCUniversal, News Corp.
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