Hulu Moves to Loop in More Live Programming | Adweek Hulu Moves to Loop in More Live Programming | Adweek
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Hulu Moves to Loop in More Live Programming

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Hulu—the home of a growing library of on-demand TV programming-- is expanding into more live content.

The site, a joint venture between News Corp, NBC Universal and most recently Disney, will on June 1 stream a live Dave Mathews Band concert from the Beacon Theatre in New York from 9:00 p.m. To 11:30 p.m. EST. The live-on-the-Web concert is being timed to promote the band’s upcoming new album Big Whiskey and the GrooGrux King, which is scheduled to be released June 2.

The live event represents something of a departure for Hulu, which primarily offers full episodes of current and classic network TV shows, along with full -length movies. The site did stream President Barack Obama’s inauguration live last January.

Besides the concert, Hulu will begin offering various Dave Matthews Band videos on May 28, as well as the documentary Scenes from Big Whiskey which chronicles the making of the band’s new album, as well as clips from the band’s upcoming appearances on NBC’s Late Night with Jimmy Fallon and the Today Show.

The June 1 concert will also be available to viewers on demand following the live show.