Hulu Makes Inroads
NEW YORK Hulu is drawing nearer to its goal of getting a big chunk of broadcast TV dollars thanks to an upfront commitment from MediaVest.
The Publicis Groupe agency is committing several million dollars of ad spending to Hulu over the next year as part of an upfront deal targeted to demographic clusters. The agreement includes at least six MediaVest clients, with potentially more to join.
That it was crafted on audience demos aligns Hulu’s ad sales more closely with how broadcast deals are cut.
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