Hulu Bidding War Heats Up

Yahoo, other suitors low-ball the streaming video service

While the bidding fracas over Hulu begins to take on the dimensions of an all-out war, it appears that the brand’s suitors are unwilling to pay anywhere near its $2 billion valuation.

Yahoo this weekend announced it would throw its hat into the ring, and the reported bid (between $600 million and $800 million) is the largest that has been leaked thus far. Trouble is, it only accounts for between 30 percent to 40 percent of Hulu’s year-ago value.

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