HP, Snapchat and Amex Are Hosting Some Amazing Activations at NYC's Panorama Music Festival

Including a 360-degree VR theater

Technology, as an idea, isn't as cool as music in most circles, but it's at least hip enough to be invited to the party. And so are the brands who push digital bells-and-whistles, as evidenced by activations by HP and Amex that will take place this weekend at the inaugural Panorama Music Festival on Randalls Island in New York.

First off, HP has set up an experiential "lab" on the three-day concert's grounds in conjunction with digital publication The Verge.

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