Here's How Social App Whisper Has Quietly Become a Marketing Force

CEO Michael Heyward defends his platform

When Secret—a much-hyped "dark social" platform—closed shop in April, media observers assumed websites and mobile apps that offer anonymity were just a fad. Since then, the similarly themed Whisper has proven otherwise, touting more than 10 million users, 10 billion pageviews a month and a whopping 1 million app users every minute.

The Los Angeles-based startup is making noise in advertising circles, running promos for Coca-Cola, Hulu and 20th Century Fox, among many other brands. To increase its marketability, CEO Michael Heyward (pictured) recently hired digital veterans Mark Troughton as president and Shelby Huston Haro as the app's first vp of sales.

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