This Is How Men Grocery Shop | Adweek This Is How Men Grocery Shop | Adweek
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This Is How Men Grocery Shop

65% say they’re open to trying new brands

Men today are no longer deterred by traditional gender stereotypes. They're putting family before career! They're taking care of the kids! They're doing housework! So it's no surprise that, as a new survey from Defy Media shows, they're taking more responsibility for the household shopping. More than 65 percent of men 18-49 are in charge of buying products for the home across several categories, with 67 percent disclosing they actually enjoy shopping for the home.

Infographic: Carlos Monteiro

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