Men today are no longer deterred by traditional gender stereotypes. They're putting family before career! They're taking care of the kids! They're doing housework! So it's no surprise that, as a new survey from Defy Media shows, they're taking more responsibility for the household shopping. More than 65 percent of men 18-49 are in charge of buying products for the home across several categories, with 67 percent disclosing they actually enjoy shopping for the home.
Infographic: Carlos Monteiro
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in