How to Fix Yahoo

Yahoo’s so-so earnings last week were hardly eventful enough to distract most digital industry insiders from the more juicy news coming out of the company.

The recent sudden departures of Hilary Schneider, evp of Yahoo’s Americas region, Jimmy Pitaro, the company’s well-regarded general manager and vp of media, and David Ko, Yahoo’s former svp, audience, still had many buzzing—what exactly is going on over there?

Adding to the confusion is the prominent role of former Microsoft exec Blake Irving, who became Yahoo’s chief product officer in May.

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