How Facebook's Open Graph Impacted 'USA Today’s Super Bowl Ad Meter
Led to 200,000 more videos viewed
This year marked the first time USA Today digitized its 23-year-old Super Bowl Ad Meter by rolling it out to Facebook in app form. You know lots of love weigh in on Superbowl ads. What hasn’t been known until today is the impact that Facebook had on the Ad Meter’s reception.
The app’s more than six million users accounted for two million video views and 200,000 ratings of Super Bowl ads. But because the app used Facebook’s Open Graph—which allows actions like watching or rating a video to be automatically shared to a user’s News Feed, as long ast they've given the app permission—an additional 200,000 views were generated.
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