How the Election Slowed Down Black Friday
Holidays craze would otherwise have been full-on weeks ago, trade org says
Everyone's heard by now how Black Friday campaigns by Walmart and other big-box retailers are encroaching on Thanksgiving this year, threatening kitchens with distracted cooks and therefore dinner tables with overcooked turkeys. But that's nothing. For instance, OfficeMax's so-called Black Friday initiative started online on Nov. 9, casting a shadow nearer Halloween than Turkey Day (Nov. 22).
Though retailers would have been inundating airwaves and email inboxes with Black Friday ads even earlier this year had it not been for the noisy presidential politics that dominated October, says Kathy Gannis, media rep for the National Retail Federation.
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